MOTIVATIONPROFESSOR MAHA S YOUNIS
Definition Of motivationMotivation isQualities Of MotivationProcess of motivationSix c’s of motivationBasic model of motivationTheory of motivationCase studyDefinition of motivation:
* The driving force within individuals by which they attempt to achieve some goal in order to fulfill some needs or expectation. * The degree to which an individual wants to choose in certain behavior.Motivation is… Complex Psychological Physical Unique to each and every person Context sensitive Not fully understood
Qualities of Motivation:
Energizes behavior Directs behavior Enable persistence towards a goal Exists in varying detailsMOTIVATION AS A PROCESS:
It is a process by which a person’s efforts are energized, directed and sustained towards attaining the goal.*Energy- A measure of intensity or drive.*Direction- Towards organizational goal.*Persistence- Exerting effort to achieve goal DIRECTIONPERSISTENCE
ENERGY
Six C’s of Motivation.. Choices
collaborationConstructing meaning
Consequences
Control
Challenges
BASIC MODEL OF MOTIVATION
Needs or expectationsResult in
Drive force (Behavior or Action)
To Achieve
Desired Goals
Which Provides
fulfillments
Feedback
Early Theories of Motivation:
Content Theories:Emphasis on what motivates individuals.Maslow’s need HierarchyMacgregor's Theories X & YHerzberg’s two factors theoryProcess Theories of Motivation: Emphasis on actual process of motivation.
Three needs Theory ( McClelland) Goal-setting Theory Reinforcement Theory Designing Motivating theory Equity Theory Expectancy Theory
Maslow’s Hierarchy of needs theory Needs were categories as five levels of lower-higher-order needs. *Individual must satisfy lower-level needs before they can satisfy higher order needs. *Satisfied needs will no longer motivate. *Motivating a person depends on knowing at what level that a person is on the hierarchy.
HIERARCHY OF NEEDS
*Lover order ( External ) : Physiological and safety needs *Higher order ( Internal ) : Social, Esteem, and Self-actualizationPhysiological needs
Safety Needs
Social Needs
Esteem Needs
Self-Actualization Needs
McGregor’s Theory X and Y Theory X Assume that workers have little ambition, dislike work, avoid responsibility, and require close supervision. Theory Y Assumes that workers can exercise self-direction, desire, responsibility, and like to work. Assumption Motivation is maximized by participative decision making, interesting jobs, and good group relation.
Motivational Theories X & Y
PhysiologicalSafety & Security
Esteem
SA
Theory Y - a set of assumptions of how to manage individuals motivated by higher order needs
Social
Theory X - a set of assumptions of how to manage individuals motivated by lower order needs
McClelland’s Need Theory: Need for Achievement Need for Achievement The desire to excel and succeed
McClelland’s Need Theory: Need for Power Need for Power –The need to influence the behavior of others.
McClelland’s Need Theory: Need for Affiliation Need for Affiliation –The desire for interpersonal relationship
Herzberg’s Motivation-Hygiene Theory Job satisfaction and job dissatisfaction are created y different factors. Hygiene factors- Extrinsic ( Environmental ) factors that create job dissatisfaction. Motivation Factors- Intrinsic ( Psychological ) factors that create job satisfaction. Attempted to explain why job satisfaction does not result in increased performance The opposite of satisfaction is not dissatisfaction but rather no satisfaction.
Motivation–Hygiene Theory of Motivation Hygiene factors avoid job dissatisfaction
Company policy & administration Supervision Interpersonal relations Working conditions Salary Status SecurityAchievement Achievement recognition Work itself Responsibility Advancement Growth Salary?
Motivation factors increase job satisfaction
Alderfer’s ERG Theory Physiological
Safety & SecurityLove (Social)
Esteem
SA
Existence
Relatedness
Growth
Self-actualization
Motivational Need TheoriesMaslow
Alderfer
McClelland
Higher Order Needs
Lower Order Needs
Esteem self interpersonal
Safety & Security interpersonal physical
Need for Achievement
Need for Power
Relatedness
Need for Affiliation
Existence
Growth
Belongingness(social & love)
Physiological